Power of Conversational Hypnosis – One of The Best Selling Online Courses | Hypnosis

Monday, August 26, 2019

Power of Conversational Hypnosis – One of The Best Selling Online Courses

Author Joe Vitale on Igor's Power of Conversational Hypnosis course

Power of Conversational Hypnosis is one of the best hypnosis courses out there, created by master hypnotist Igor Ledochowski.

Power of Conversational Hypnosis is not a physical audio course, it is a covert hypnosis course consisting of downloadable audios (over 18 hours total including the bonus audios) with transcripts of every word  including the bonus audio sessions.

It also includes the Language Pattern Cards, the Milton Model handouts, Gorgias by Plato and the 9-Step "Cheat Sheets" Blueprint so you can master conversational hypnosis faster.

How did Power of Conversational Hypnosis program come to be?

Igor Ledochowski answers this question in an interview with Adam Eason from Hypnosis Weekly:

[You can listen to and download the full audio interview at Hypnosis Weekly]

Adam Eason: Welcome back Igor Ledochowski. As I mentioned earlier, I've known Igor...um...you know, from the large part of my career. Yet when I was just getting to grips with online sales of hypnosis audio products, he was busy taking the world by storm.

His conversational hypnosis program absolutely sang its way to the top of the charts at Clickbank and made a great impression all over the world. Such was the influence that this program has having that I actually quipped during a conference presentation a few years ago, that most young hypnotist these days simply said to me, when I grow up I want to be able to speak like Igor.

Igor is exponentially more than a single application of hypnosis such as conversational hypnosis would suggest, as I've already discussed but I wanted to explore this particular program almost made it so successful and to really understand what it actually is.

So that's what we discuss here. Here is this week's professional discussion with Igor Ledochowski. Do enjoy.

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Adam Eason: So, I'm rejoined now with Igor Ledochowski. And at the end of our earlier interview in today's show, one of the things that Igor was saying towards the end there, and we were just talking about the main websites to go to discover more about Igor's work. And one of them was that the website of the Conversational Hypnosis Program.

Igor mentioned that it was one of the things that really helped propel his career. And certainly it's one of the things that, I you know, I would consider it to be a real phenomena, a major phenomena of modern hypnosis. On so many different levels.

Igor welcome back.

Igor Ledochowski: Thank you, thank you, I'm pleased to be back, thank you.

Adam Eason: First of all, tell us a little bit about the background of this program. You know, how did it come to be.

Igor Ledochowski: So...thank you for the question, first of all, thank you for the plug. So here's what happened...as I mentioned previously I used to be a lawyer and I was at a very high-powered firm in the UK. And so, you know, this idea of... I was working with a very... I guess you can say elite or elitist clientele. I was working with high-level executives at big banks, mostly. Sometimes high-level executives in large corporations.

And there's a dream there the whole dot com boom area, I was actually involved in the IPOs, you know , that was my specialty field. So it's a really sexy, really exciting time. And I did like that, I mean when I say that, you know, I was working too hard all the rest of it, it's true. 

And ultimately my heart wasn't in chuckling money from one account to another so much. I didn't feel I was making that much of a difference, but I did enjoy the process of learning about a new company going the IPO and so on.

And especially, I really...when I was thinking making the transition from a lawyer to a hypnotist, a lot of people made fun of me, of course, because I was going from the pinnacle of my profession to basically, you know, with...as they were concerned, reading tarot cards in street corners, right?

And they didn't see my vision, of course. And I sat and really thought about this and I asked myself, what did I really like about my job, because it wasn't all misery and gloom, it wasn't at all, right? It's just...I didn't love the law enough to make those sacrifices. 

But there are many things I did enjoy and I had really enjoyed working with a high caliber of clients. Really smart people, really motivated people and, well, the fact that you can get well paid by them that the idea of spending, you know, large chunks of change was really no problem to them. That didn't hurt either, right?

So, then I looked at the hypnotherapy business model and it wasn't really a business model at the time, I just thought charging by the session. And I thought, this is gonna be a lot of work and it's true, right? You have to rethink the traditional hypnotherapy model for it to work properly.

And then I ask myself well, I really enjoyed working with these executives, well...why don't I just rebrand as an executive coach as well, so I'll have my therapy practice for the people who can't afford me as a coach, and I'll work with the people that I really like working with as a lawyer, only now I get paid all the money instead of my law firm, right?

Adam Eason: Yeah

Igor Ledochowski: And bear in mind, in the UK at the time, the idea of coaching was only just beginning... and the idea of executive coaching did not exist. No one understood what it meant. I went from, you know,... high-end, like accountancy firms, I went to, you know, a fortune 500 companies and no one understood what this thing was in the UK because it didn't exist.

It only had just started getting some traction in the u.s. at the time, which is where the idea kind of borrowed its way into my mind. But then you got to picture this scenario. I'm 27 years old, I've just left my law firm, right?

My average... the average executive I'm looking at is gonna be in their late 40s, early 50s. Almost twice my age, right? I know nothing about nothing about nothing when it comes to business. I don't know anything, I know this, right?

There's only one ace I have up my sleeve and I can't use it. It's hypnosis, right? And just the idea of taking out a pocket watch dangling in front of the CEO of a multinational corporation saying, you know, and then for him to go to a shareholder say, oh yeah, I got hypnotized doing this it was a really good deal, right? That's just doesn't work. So... and this is partly fueled by the whole Ericksonian thing.

One of the reasons I was so passionate about Erickson, because Erickson had what I would call a semi conversational approach. In the sense...at the time I thought was pure conversational but I've changed my mind in that sense. The idea was, you know, he talked to you and next thing you knew you'd be in this deep trance and wonderful things would happen. And the reason I call it semi covert is because you knew something was happening it's just you had no idea what it was, right?

And I mind...I cannot tell you how obsessively I mind through his materials, his books, his audio tapes, his videos weren't available than other than the Monde tapes at the time. 

And I interrogated people who had been personal students of his to kind of try and get the secret sauce out of this, because I knew that if I can convert hypnosis into a conversational setting and setting like you and I are having right now, and still have access to the hypnotic effects, shall we say, not the phenomenon necessarily because I doesn't fit a coaching to our session, but the effects of instant transformation, if you like, or instant problem resolution which is probably a bit more accurate, then I've got a winner here.

Then I can justify even at the age of 27 going in and saying, I have something that you don't have access to in other ways, and I don't have to know the solution anymore. I just have to get you to the point where you can find the solution given your experiences which are much greater than mine anyways, right?

And so that's really the birthplace of it. It took me a long long time to polish and refine it. In fact I'm still polishing and refining it now, but I'd say it took me about a year to tweak out just the crude basic elements of what has now become my approach to conversational hypnosis.

And even those elements started working really well and I started getting clients, and I started getting other people referring me to clients like... who had like golden client lists bringing me and admittedly they did get a cut which is of course an incentive, but they still wouldn't had done that if I was going to mess up the actual work, right? Because they would lose their client this too.

So, it worked well enough for me to have confidence this is the right approach and so I started developing it and testing things and eventually I had a really small body of knowledge that I started teaching privately at first. And, of course, the iterations have improved with each generation that I've been rethinking it

And that's eventually when when...Cliff (Clifford Mee) is my business partner, so when he and I started working together that was the the first program that we launched I actually rerecorded it which at the time I hated doing, I thought, we had done the work, why don't we just have that?!

And of course right now I'm a lot less arrogant than I was back then, and I realized there was a really good thing to keep re recording keep recreating the content that you have because I've grown and the contents grown and stuff that that I thought was the right way to do things, you know 10 years ago. 

I'd say now is just a crude way of doing things and there are better ways or there's an essence of an approach there that can be refined, so why should I get stuck with what I used to be and not what I've become, right?

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Podcast source: Hypnosis Weekly

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